This project focused on managing and scaling Meta Ads campaigns (Facebook & Instagram) for a client to generate high-quality leads, reduce cost per result, and achieve consistent campaign performance.
Context
The client was running Meta Ads but struggling with high cost per lead and inconsistent results. Campaign targeting and creatives were not optimized, leading to wasted ad spend.
There was no proper strategy for scaling or audience testing.
Details
Time Frame:
30–60 Days (Optimization Phase)
Role:
Meta Ads Management
Involvement:
Lead Generation & Cost Optimization
Solution
- Restructured campaigns with proper audience segmentation
- Tested multiple creatives and ad copies
- Optimized targeting based on performance data
- Eliminated underperforming ads to reduce wasted spend
- Scaled high-performing campaigns for better results
Results
✔ Reduced cost per lead significantly
✔ Increased lead quality and conversion rate
✔ Improved CTR and engagement
✔ Consistent campaign performance
✔ Scalable lead generation system
