This project focused on managing and scaling Amazon PPC campaigns for a USA-based brand to increase sales, reduce ACOS, and improve overall profitability.
Context
The client was running Amazon PPC campaigns but struggling with high ACOS and inconsistent sales. Campaign structure was not optimized, leading to wasted ad spend and poor keyword targeting.
There was no clear strategy for scaling profitable campaigns.
Details
Time Frame:
3–9 Months
Role:
Amazon PPC Management
Focus:
ACOS Reduction & Sales Scaling
SOLUTION
- Restructured campaigns into Auto & Manual targeting
- Performed deep keyword research and search term optimization
- Eliminated wasted spend by removing low-performing keywords
- Optimized bids and budgets for better efficiency
- Focused on high-converting keywords and scaling strategy
RESULTS
✔ Reduced ACOS significantly
✔ Increased ROAS and overall profitability
✔ Improved conversion rate across campaigns
✔ Generated consistent and scalable sales
✔ Better keyword ranking and ad efficiency
