This project focused on managing and scaling Google Ads campaigns for a USA-based client to increase ROI, reduce cost per click, and drive consistent revenue growth.
Context
The client was running ads but facing high costs and low returns. Campaigns were not optimized properly, leading to wasted budget and inconsistent performance.
There was no clear scaling strategy in place.
Details
Time Frame:
3–9 Months
Role:
Google Ads Management
Focus:
ROI Optimization & Scaling
SOLUTION
• Restructured campaigns for better targeting
• Optimized keywords and removed low-performing terms
• Improved ad creatives and copy
• Implemented budget control and scaling strategy
• Continuous performance monitoring and optimization
RESULTS
✔ Reduced Cost Per Click (CPC)
✔ Increased Return on Ad Spend (ROAS)
✔ Improved Conversion Rate
✔ Consistent Revenue Growth
